As social media continues to become a larger part of brands’ overall marketing mix, it’s increasingly important to optimize your social engagement. I know that to effectively excel in social media marketing, it is important to adhere to the six principal mainstays for success:

• Social Strategy
• Content Creation
• Social promotion/outreach
• Compliance to Organizational Messaging
• Community management
• Benchmarks through analytics

Here’s how my own social media stacks up:

TWITTER:

Facebook:
     Fanpage: Jenn Jacques

            

Personal/Political: Jenn Jacques

GOOGLE+:

LinkedIN:

VINE:

INSTAGRAM:

PINTEREST:

SproutSocial Analytics:

*with limited data

NOTABLE SOCIAL MEDIA CAMPAIGNS:

The “Latte Salute”
Covered by WGN-TV, Twitchy, Fox8, IJReview, FTR Radio, and Conservative Tribune

#BlackBrunch
Covered by Inquisitr, Mediaite, The Grigo, The Daily Signal, InfoWars, and Raw Story

#NRAWhores

All things Shannon Watts:
#BlockedByShannonWatts, #IAmForGunRights, Watts Does it Again, Politicizing Paris, Her Increasing Irrelevance, and #HandsOffMyGun

#IAmTheNRA, #JoinTheNRA

Bearing Arms:

New Jersey Denied Carol Bowne a Fighting Chance

Rhetoric vs. Reality

Just Another Everywoman For Gun Rights


NRA NEWS: Cam&Co